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Module Title LM Strategic Analysis of Business
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 21164
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 1
Pre-requisites
Co-requisites
Restrictions As a compulsory module: MBA IB, MBA GBF, & MBA S&PM
Contact Hours Lecture-0 hours
Seminar-0 hours
Tutorial-0 hours
Project supervision-0 hours
Demonstration-0 hours
Practical Classes and workshops-0 hours
Supervised time in studio/workshop-0 hours
Fieldwork-0 hours
External Visits-0 hours
Work based learning-0 hours
Guided independent study-0 hours
Placement-0 hours
Year Abroad-0 hours
Exclusions
Description

Strategic Management has evolved as a discipline, from the rigid planning into a much more flexible process, more accurately described as strategic thinking. The global world of commerce is becoming more dynamic and complex, requiring managers to formulate and implement strategies based on consistent congruence between the firm and its environment. The module will focus initially on systematic external and internal analysis, and then cover formulation and implementation of corporate and business level strategies. It is designed to be fully integrative.

Learning Outcomes

By the end of the module students should be able to:

  • critically assess the development of strategic thinking;
  • demonstrate comprehensive knowledge and understanding of strategy formulation and how it relates to the entire organisation;
  • explain the scope and role of corporate strategy and parenting;
  • generate and critically evaluate a range of strategic options within a model framework.
Assessment 21164-05 : Exam : Exam (Centrally Timetabled) - Written Unseen (60%)
21164-08 : Group Assignment : Group Assessment - Coursework (25%)
21164-09 : Group Presentation : Group Assessment - Practical (15%)
Assessment Methods & Exceptions 2 hour examination (60%) Group presentation and case-study project, 2,500 words (40%) Reassessment: 2 hour examination (100%)
Other
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