Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM Strategic Analysis of Business
SchoolBirmingham Business School
Department Strategy and Int Business
Module Code 07 21164
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 1
Restrictions As a compulsory module: MBA IB, MBA GBF, & MBA S&PM

Strategic Management has evolved as a discipline, from the rigid planning into a much more flexible process, more accurately described as strategic thinking. The global world of commerce is becoming more dynamic and complex, requiring managers to formulate and implement strategies based on consistent congruence between the firm and its environment. The module will focus initially on systematic external and internal analysis, and then cover formulation and implementation of corporate and business level strategies. It is designed to be fully integrative.

Learning Outcomes

By the end of the module students should be able to:

  • critically assess the development of strategic thinking;
  • demonstrate comprehensive knowledge and understanding of strategy formulation and how it relates to the entire organisation;
  • explain the scope and role of corporate strategy and parenting;
  • generate and critically evaluate a range of strategic options within a model framework.
Assessment 21164-05 : Individual Assignment : Coursework (75%)
21164-08 : Group Assignment : Group Assessment - Coursework (25%)
Assessment Methods & Exceptions Assessment: Group Assignment (25%); Individual Assignments (2,000 words) (75%). Reassessment: 2000 Word Individual Assignment (100%)
Reading List