Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LM International Business Strategy
SchoolBirmingham Business School
Department Management
Module Code 07 21366
Module Lead Dr Mehmet Oktemgil
Level Masters Level
Credits 10
Semester Semester 1
Restrictions None

This module aims to consolidate the theories related to international management, internationalisation and business strategy by applying them to practical cases of major international companies. It is also concerned primarily with the higher, strategic level of management decision making. International Business Strategy requires the analysis of complex, uncertain and incomplete information and the ability to bound this ambiguity and make, and implement, firm wide judgement. This module, through a mix of lectures, class discussions and case study presentations provides the opportunity for the participant to develop and practice analysis, thinking and judgment competencies at an international and strategic level.

Learning Outcomes

By the end of the module students should be able to:

  • demonstrate comprehensive knowledge and understanding of the basic tools and techniques used in the analysis of company performance and strategic positioning;
  • critically analyse how these methods are applied in the re-evaluation and formulation of strategy;
  • demonstrate a critical awareness of theories, concepts, models and frameworks related to international business strategies;
  • identify and analyse the problems and challenges of developing and implementing international business strategy.
Assessment 21366-01 : Assignment : Coursework (70%)
21366-02 : Group presentation : Presentation (30%)
Assessment Methods & Exceptions Individual assignment, 1500 words (70%) and Group presentation (30%)
Reassessment: 1500 word assignment (100%)
Reading List