By the end of the module students should be able to:
- demonstrate a comprehensive knowledge and understanding of the evolution of modern retailing and consumption practices;
- critically assess how theories of retail change can assist future retail change;
- identify and critically evaluate the characteristics of a store from layout to atmosphere and the effects that music and light can have on buyer behaviour;
- demonstrate a critical understanding of the nature of loyalty and the manifestation of such shopping habits;
- evaluate the complex relationships with both customers and suppliers;
- critically appraise current logistical issues;
- critically evaluate alternative retail channels;
- analyse the possible problems and opportunities encountered by retail organisations
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