Programme And Module Handbook
Course Details in 2020/21 Session

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Module Title LM Retail Marketing
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 21436
Module Lead Sarah Montano
Level Masters Level
Credits 10
Semester Semester 2
Restrictions As an optional module: MSc Marketing Suite
Contact Hours Lecture-20 hours
Guided independent study-80 hours
Total: 100 hours
Description Retailing is fundamentally important to the UK, European and World Wide economy It is necessary to understand the fundamental constructs of retail marketing because as consumers we use retail services on a daily basis.This course will examine the retailing industry from its beginnings to researchers’ predictions for the future. This module will explore the challenges that modern retailers face and how innovative strategy can be successful within a challenging environment. This module will not only examine the theory of retail but also industry practice. This module will examine critical aspects of contemporary retailing such as:
  • Digitalisation;
  • Store Design and the customer experience;
  • Ethical retail practice and Environmental Health;
  • Fashion retailing and the presentation of the individual.
Learning Outcomes

By the end of the module students should be able to:

  • demonstrate a comprehensive knowledge and understanding of modern retailing and consumption practices;
  • Understand and critically evaluate retail strategy;
  • Identify and critically evaluate the characteristics of store and online design
  • evaluate the complex relationships within the retail industry;
  • critically evaluate retail channels and formats;
  • analyse the possible problems and opportunities encountered by global retail organisations
Assessment 21436-01 : Group Video Presentation : Coursework (30%)
21436-02 : Individual Assignment : Coursework (70%)
Assessment Methods & Exceptions Assessment:
1 x group digital video submission – 8 minutes - 30%;
1 x 1500 word individual assignment - 70%.

Reassessment: 2000 word individual assignment (100%)
Reading List