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Module Title LM Strategic Environmental Sustainability
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 21975
Module Lead Dr. Tao Zhang
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description This elective module takes a complementary approach, and builds on existing marketing, management and strategy modules, to incorporate explicit environmental and sustainable perspectives, in understanding how management can operate at a new level to include cradle-to-cradle environmental principles and meet the challenges of managing businesses in a resource-constrained world. Consideration will be given at corporate, competitive and functional levels and in particular the implications for marketing will be examined.
Learning Outcomes By the end of the module the student should be able to:
  • Demonstrate knowledge and understanding of the physical environment, ecosystems, closed and open systems, circular and linear flows; Gaia Theory and the laws of thermodynamics; the complexity and diversity of the natural environment; biological carrying capacity, cultural carrying capacity; over-population and over-consumption; energy consumption and world economic growth rates; ecological footprints, carbon emissions and the greenhouse effect;
  • Recognise the important of studying the interconnections and inter-relationships between the natural environment and large scale global business activity at local, functional and group/corporate levels;
  • Critically assess different theories, models, methods and concepts of managing sustainably;
  • Demonstrate the command of the practical skills one can take as an individual and as a manager in a marketing or general management role to engage positively and implement a sustainable approach;
  • Develop a critical awareness of recent developments and academic research in the area of strategic environmental sustainability;
  • Develop a critical awareness of recent developments and academic research in the area of strategic environmental sustainability.
Assessment 21975-01 : Group Presentation : Presentation (15%)
21975-02 : Individual Assignment : Coursework (70%)
21975-04 : Group Report : Coursework (15%)
Assessment Methods & Exceptions Assessments:
Group report (2000 words) - 15%
15 minute group presentation related to the report - 15%
Individual assignment (2000 words) - 70%

Reassessment: 3000 word assignment (100%).
Reading List Du Nann Winter, D. and Koger, S. M. (2004) The Psychology of Environmental Problems, 2nd Ed., Lawrence Erlbaum Associates.
McDonough, W. and Braungart, M. (2002) Cradle to Cradle: Remaking the Way We Make Things, North Point Press.
Stead, W. E. and Stead, J. G. (2004) Sustainable Strategic Management, M. E. Sharpe.
Peattie, K. and Belz, F. M. (2009) Sustainability Marketing: A Global Perspective, Wiley and Sons.