Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM International Business Strategy
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 22413
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description This module aims to consolidate the theories related to international management, internationalisation and business strategy by applying them to practical cases of major international companies. It is also concerned primarily with the higher, strategic level of management decision making.

International Business Strategy requires the analysis of complex, uncertain and incomplete information and the ability to bound this ambiguity and make, and implement, firm wide judgements. This module, through mix of lectures, class discussions case study presentations provides the opportunity for the participant to develop and practice analysis, thinking, and judgement competencies at an international and strategic level.

This is a core module to be taken by all MSc IB students and will introduce them to the analytical frameworks, models and techniques commonly used in international business for the analysis, formulation and implementation of strategies.

The course will have a strong emphasis on theories and their practical application, and each session of the course will involve workshops focused on group work, Q&A sessions, as well as conventional lectures. Each group will be allocated a company around which their international business strategy analysis will be focused. Groups will make presentations that will be assessed.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate advanced understanding of the tools and techniques used in the analysis of company performance and strategic positioning;
  • Critically assess how these methods are applied in the re-evaluation and formulation of strategy;
  • Critically evaluate the theories, concepts, models and frameworks related to international business strategies;
  • Critically assess the problems and challenges of developing and implementing international business strategy;
  • Apply all of the above to the strategic study of a major, real-word international company and develop your ability to work in ( case-study) teams and to present collective analysis effectively.
Assessment 22413-01 : Presentation : Presentation (30%)
22413-02 : 2000 word individual assignment : Coursework (70%)
Assessment Methods & Exceptions Assessment: 1500 word individual written assignment (75%); 20 minute group presentation (typical group size of 6) (25%)
Reassessment: 2500 word written assignment including a reflective summary of group activities (100%)
Other Duplicate of Dubai-based module 07 30484
Reading List