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Module Title International Cooperative Strategy
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 23101
Module Lead John Child
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description A large number of companies today engage in co-operative strategies. A cooperative strategy aims to realize a company┬┐s objectives through cooperation with other firms, in alliances and partnerships, rather than through competition with them. A cooperative strategy can offer significant advantages for companies that are lacking in particular competencies, knowledge or resources, enabling them to secure these through links to other companies possessing complementary skills or assets. It may also offer easier access to new markets, and opportunities for mutual synergy and learning. Cooperative strategies are proving to be particularly important in facilitating international expansion. This module focuses on the benefits that can be gained through cooperation and how to manage the cooperation so as to realize them. Topics to be covered will include: Cooperative strategy: context and forms of strategic alliance; theoretical perspectives on alliances; alliance formation: partner selection and negotiation; alliance structuring: ownership and control; general management of alliances; HRM in alliances; learning through alliances; alliance performance and evolution; the impact of culture and national differences; and alliances in emerging economies.
Learning Outcomes By the end of the module the student should be able to:
  • Critically appraise the role of cooperative strategy, and its expression through strategic alliances, in the modern business context.
  • Identify and critically evaluate perspectives from different disciplines that contribute to an understanding of cooperative strategy and strategic alliances.
  • Demonstrate comprehensive knowledge and understanding of the considerations involved in establishing alliances, selecting partners and choosing an alliance form.
  • Critically evaluate issues arising in the management of strategic alliances, with special reference to cross-border alliances.
  • Analyse factors impacting on the achievement of alliance objectives (including learning) and on how they may evolve over time.
Assessment 23101-01 : Group Assignment : Group Assessment - Coursework (50%)
23101-02 : Individual Assignment : Coursework (50%)
Assessment Methods & Exceptions 1 x 3000 word individual report (80%);
1 x group presentation (20%).

Re-assessment: 1 x 3000 word individual report (100%)
Other None
Reading List