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Module Title LM Global Business Development
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 25269
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 2
Pre-requisites LM Strategic Analysis of Business - (07 21164)
Co-requisites
Restrictions As a compulsory module: MBA IB, MBA GBF and MBA S&PM
Contact Hours Lecture-0 hours
Seminar-0 hours
Tutorial-0 hours
Project supervision-0 hours
Demonstration-0 hours
Practical Classes and workshops-0 hours
Supervised time in studio/workshop-0 hours
Fieldwork-0 hours
External Visits-0 hours
Work based learning-0 hours
Guided independent study-0 hours
Placement-0 hours
Year Abroad-0 hours
Exclusions
Description

This module follows directly on from Strategic Analysis of Business and will utilise and build on the knowledge and experience gained during the autumn term. There will be less explicit emphasis on analysis and more focus on the wider issues involved in formulating international strategies and managing change on a global basis.

It will be delivered over one week and involves lectures, class discussions and case presentations. Teams will also take part in a live case and provide recommendations on future strategy to the company directors.

Learning Outcomes

By the end of the module students should be able to:

  • critically analyse the reasons why companies internationalise and the alternative market entry modes;
  • use the value chain to demonstrate how clusters and broader location issues will influence strategy in the future;
  • identify, apply and critically evaluate an appropriate structure to support the formulation and implementation of this wider strategic approach;
  • demonstrate comprehensive knowledge and understanding of the contingent role of procurement as an organisational function and the importance of creating and sharing value throughout the entire supply chain;
  • critically assess the role and valuation of intangible assets, including a sustainable business model.
Assessment 25269-01 : Exam : Exam (School Arranged) - Written Unseen (60%)
25269-02 : Assignment : Exam (School Arranged) - Written Unseen (40%)
Assessment Methods & Exceptions 1 group assignment of 2500 words (40%) 2 hour examination (60%) Reassessment: 2 hour examination (100%)
Other
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