Programme And Module Handbook
Course Details in 2018/19 Session

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Module Title LM Global Business Development
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 25269
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 2
Pre-requisites LM Strategic Analysis of Business - (07 21164)
Restrictions As a compulsory module: MBA IB, MBA GBF and MBA S&PM

This module follows directly on from Strategic Analysis of Business and will utilise and build on the knowledge and experience gained during the autumn term. There will be less explicit emphasis on analysis and more focus on the wider issues involved in formulating international strategies and managing change on a global basis.

It will be delivered over one week and involves lectures, class discussions and case presentations. Teams will also take part in a live case and provide recommendations on future strategy to the company directors.

Learning Outcomes

By the end of the module students should be able to:

  • critically analyse the reasons why companies internationalise and the alternative market entry modes;
  • use the value chain to demonstrate how clusters and broader location issues will influence strategy in the future;
  • identify, apply and critically evaluate an appropriate structure to support the formulation and implementation of this wider strategic approach;
  • demonstrate comprehensive knowledge and understanding of the contingent role of procurement as an organisational function and the importance of creating and sharing value throughout the entire supply chain;
  • critically assess the role and valuation of intangible assets, including a sustainable business model.
Assessment 25269-01 : Exam : Exam (School Arranged) - Written Unseen (60%)
25269-02 : Assignment : Exam (School Arranged) - Written Unseen (40%)
Assessment Methods & Exceptions 1 group assignment of 2500 words (40%) 2 hour examination (60%) Reassessment: 2 hour examination (100%)
Reading List