Programme And Module Handbook
Course Details in 2018/19 Session

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Module Title LC Developing an Entrepreneurial Opportunity
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 25281
Module Lead Dr Natalia Vershinina
Level Certificate Level
Credits 10
Semester Full Term
Restrictions None
Contact Hours Guided independent study-78 hours
Lecture-22 hours
Total: 100 hours
Description The aim of this module is to provide a practice-based introduction to understanding and developing core entrepreneurial capabilities and awareness amongst first year business school students. Its focus will be on developing student’s opportunity recognition abilities, team entrepreneurship skills and their analytical competences in designing and presenting feasible business opportunities.

Students on the module will be expected to develop their own business idea – developed through a series of lectures, workshops and consultation activities – that they will present to a panel of business people and academics. Students will also be anticipated to produce a summative feasibility plan for their business idea.
Learning Outcomes

By the end of the module students should be able to:

  • demonstrate knowledge and understanding of the environment of the entrepreneur and the small business;
  • undertake the feasibility planning process and construct a feasibility study;
  • explain how to implement and evaluate such a study, both at the opportunity recognition and the study implementation stages;
  • demonstrate a critical awareness of the importance of opportunity recognition processes involved in creating and developing business opportunities.
Assessment 25281-01 : Individual Feasibility Analysis : Coursework (50%)
25281-02 : Group Crowdfunding Campaign : Group Assessment - Coursework (50%)
Assessment Methods & Exceptions Assessments:
50% individual feasibility analysis of current contemporary crowdfunding campaign - 1000 words;
50% group based crowdfunding campaign including 1500 words feasibility plan plus 3-minute campaign video.

Reassessment: 100% individual feasibility study of 2,000 words
Other Duplicate version of this module delivered in Dubai: 07 30440
Reading List Bragg, A and Bragg, M. (2005) Developing Business Ideas, Pearson Education, Harlow.
Barrow, P. The Best Laid Business Plans, Virgin Publishing, Virgin Business Guides 2001.
Kelley, T. and Littman, J. (2004) The art of innovation, London: Profile.
Barrow, C., Barrow, P. and Brown, R. (2005) The Business Plan Workbook. London: Kegan Paul.
Bridge, S., O'Neill, K. and Cromie, S., Understanding Enterprise, Entrepreneurship and Small Business, Macmillan, 1998.
Storey, D and Greene, F. (2010) Small Business and Entrepreneurship, FT Prentice Hall, London.