Programme And Module Handbook
Course Details in 2020/21 Session

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Module Title LH Communications Placement
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 25402
Module Lead
Level Honours Level
Credits 20
Semester Semester 1
Restrictions As a compulsory module: BSC Business Management with Communications, BSc International Business with Communications

Following a module introduction to support student placement applications, students will self source a communications or marketing related placement for a minimum of 100 hours. Stage one of the module  is the placement, or internship, during which students must keep a reflective diary and gather examples of work they produce for their communications portfolio. The module requires evidence of hours worked and a workplace appraisal.


Stage two of the module commences with a series of lectures to further equip students with knowledge and skills to reflect on the practice of  stakeholder communications experienced during individual placements and the processes utilised in planning, developing and creating communication products. The opportunity for reflection is three-fold: on communications experienced in the workplace, on the application and appropriateness of theoretical models, and on the student's own development of skills. The module includes opportunity for group work and shared dissemination of communications experience from a wide range of sectors.

Learning Outcomes

By the end of the module students should be able to:

  • demonstrate an ability to work on their own, under supervision;
  • critically assess internal and external communications in a communications role in an organisation and the socio-economic contexts they operate within.
  • demonstrate functional business communications, PR and media skills
Assessment 25402-01 : Essay : Coursework (100%)
Assessment Methods & Exceptions Satisfactory plascement performance appraisal, with a reflective logbook of 1,000 words (25%) 1 x 4,000 word essay (75%)
Reading List