The central theme of this module concerns the strategic management of innovation. In this context innovation can be considered as the process that generates value from the creation, development and implementation of new ideas, technologies, products, and services.
The module focuses on how new opportunities are created and transformed into commercial reality, integrating theoretical approaches with practitioner examples. The ideas and frameworks introduced in the module are developed through recent case studies of innovation with UK firms and overseas organisations of international significance.
Learning Outcomes
By the end of the module students should be able to:
Systematically explain key theoretical ideas about innovation and how innovation generates value, competitiveness, wealth, and wider social benefits;
Compare and contrast the academic research and theories on innovation with management practice;
Critically assess and evaluate the effectiveness of innovation strategies for a variety of organisations;
Demonstrate comprehensive knowledge and understanding of innovation management in writing.