This module seeks to provide an understanding of various approaches to strategic management analysis and to develop the students' personal skills in gathering and analysing disparate data, evaluating corporate strategies and convincing others of the value of their proposed strategy.
The module will focus on both the manufacturing and service sectors and may cover key areas such as:
The analysis and formulation of long run strategies of business organisations;
Evaluation of the resulting corporate strategies;
Convincing others of the value of the proposed strategies;
The perspectives of higher levels of management (as opposed to the management of particular business functions).
Learning Outcomes
By the end of the module students should be able to:
Demonstrate knowledge and understanding of strategic management concepts and principles and their application across a range of companies and sectors;
Demonstrate knowledge and understanding of strategic management concepts and principles and their application across a range of companies and sectors;
Identify strategic issues in complex organisations and design and evaluate appropriate solutions to address them;
Understand and critically evaluate the sources of competitive advantage or disadvantage for particular businesses and propose initiatives to strengthen or develop a firm’s competitive advantage.