Course Details in 2019/20 Session

Module Title	LH Business Analytics
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 27151
Module Lead	Dan Herbert
Level	Honours Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	Max 40 students. This limit has been suggested by IBM based on their experience delivering similar modules at other Universities. It ensures that there is good interaction between students and module tutors. If necessary students will be selected based on interviews and/or application letters for the module.
Contact Hours	Guided independent study-70 hours Practical Classes and workshops-20 hours Lecture-10 hours Total: 100 hours
Exclusions
Description	This module develops students’ familiarity with practical aspects of business analytics, such as types of data, sources, extraction, cleaning and manipulation. It provides exposure to real-world business analytics applications and challenges. The module will introduce core concepts including but not limited to business intelligence, analytic techniques, visualisation, big data and cognitive computing. The module will be delivered in cooperation with specialists from IBM who will lead the lecture sessions.
Learning Outcomes	By the end of the module students should be able to: Critically evaluate the potential of analytic techniques in addressing business issues; Identify and deploy a range of analytical techniques and apply them to business cases; Understand and evaluate the role of big data in business.
Assessment	27151-01 : Group Report : Coursework (75%) 27151-02 : Individual Report : Coursework (25%)
Assessment Methods & Exceptions	Assessments: Group Case Study Report, 3,000 words (75%) Individual Reflective Report, 1000 words (25%) Reassessment: N/A
Other
Reading List