Programme And Module Handbook
Course Details in 2019/20 Session

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Module Title LH Business Analytics
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 27151
Module Lead Dan Herbert
Level Honours Level
Credits 10
Semester Semester 2
Restrictions Max 40 students.
This limit has been suggested by IBM based on their experience delivering similar modules at other Universities. It ensures that there is good interaction between students and module tutors. If necessary students will be selected based on interviews and/or application letters for the module.
Contact Hours Guided independent study-70 hours
Practical Classes and workshops-20 hours
Lecture-10 hours
Total: 100 hours
Description This module develops students’ familiarity with practical aspects of business analytics, such as types of data, sources, extraction, cleaning and manipulation. It provides exposure to real-world business analytics applications and challenges.

The module will introduce core concepts including but not limited to business intelligence, analytic techniques, visualisation, big data and cognitive computing.

The module will be delivered in cooperation with specialists from IBM who will lead the lecture sessions.
Learning Outcomes By the end of the module students should be able to:
  • Critically evaluate the potential of analytic techniques in addressing business issues;
  • Identify and deploy a range of analytical techniques and apply them to business cases;
  • Understand and evaluate the role of big data in business.
Assessment 27151-01 : Group Report : Coursework (75%)
27151-02 : Individual Report : Coursework (25%)
Assessment Methods & Exceptions Assessments:
Group Case Study Report, 3,000 words (75%)
Individual Reflective Report, 1000 words (25%)

Reassessment: N/A
Reading List