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Module Title
LH Business Analytics
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 27151
Module Lead
Dan Herbert
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Max 40 students. This limit has been suggested by IBM based on their experience delivering similar modules at other Universities. It ensures that there is good interaction between students and module tutors. If necessary students will be selected based on interviews and/or application letters for the module.
This module develops students’ familiarity with practical aspects of business analytics, such as types of data, sources, extraction, cleaning and manipulation. It provides exposure to real-world business analytics applications and challenges.
The module will introduce core concepts including but not limited to business intelligence, analytic techniques, visualisation, big data and cognitive computing.
The module will be delivered in cooperation with specialists from IBM who will lead the lecture sessions.
Learning Outcomes
By the end of the module students should be able to:
Critically evaluate the potential of analytic techniques in addressing business issues;
Identify and deploy a range of analytical techniques and apply them to business cases;
Understand and evaluate the role of big data in business.
