Programme And Module Handbook
 
Course Details in 2019/20 Session


If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.

Module Title Retailing
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 27731
Module Lead Inci Toral
Level Honours Level
Credits 10
Semester Semester 2
Pre-requisites
Co-requisites
Restrictions None
Contact Hours Lecture-22 hours
Guided independent study-78 hours
Total: 100 hours
Exclusions
Description The module reviews the development of the retailing sector in all its emerging complexity and identifies trends and the drivers of change. Issues of role, power and competition as expressed in institutional change are the basis for the analysis of relationships between both the suppliers and the consumers of retailers. Aspects of institutional retail change and failures provide the development of an analytical perspective to applied topics that will be considered in case examples and explored through discussion.
Learning Outcomes By the end of the module students should be able to:
  • demonstrate knowledge and understanding of the nature, scope and role of distribution and retailing firms and how this sector relates to wider subject of marketing;
  • analyse the pervasiveness of retailing and its impact upon the upstream strategic decision-making practice of firms;
  • synthesise the analytical with the creative aspects of retailing to produce informed arguments about the strategic issues which retailers face in institutional and global markets;
  • critically appraise current retail management trends.
Assessment 27731-01 : Essay : Coursework (100%)
Assessment Methods & Exceptions Assessments: Individual coursework, 2,500 words (100%)
Other Duplicate of Dubai-based module 30460
Reading List