Course Details in 2020/21 Session

Module Title	LH Retailing
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 27731
Module Lead	Inci Toral
Level	Honours Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-22 hours Guided independent study-78 hours Total: 100 hours
Exclusions
Description	The module reviews the development of the retailing sector in all its emerging complexity and identifies trends and the drivers of change. Issues of role, power and competition as expressed in institutional change are the basis for the analysis of relationships between both the suppliers and the consumers of retailers. Aspects of institutional retail change and failures provide the development of an analytical perspective to applied topics that will be considered in case examples and explored through discussion.
Learning Outcomes	By the end of the module students should be able to: demonstrate knowledge and understanding of the nature, scope and role of distribution and retailing firms and how this sector relates to wider subject of marketing; analyse the pervasiveness of retailing and its impact upon the upstream strategic decision-making practice of firms; synthesise the analytical with the creative aspects of retailing to produce informed arguments about the strategic issues which retailers face in institutional and global markets; critically appraise current retail management trends.
Assessment	27731-01 : Essay : Coursework (100%)
Assessment Methods & Exceptions	Assessments: Individual coursework, 2,500 words (100%)
Other	Duplicate of Dubai-based module 30460
Reading List