Course Details in 2018/19 Session

Module Title	Marketing Research
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 27758
Module Lead	Sarah Forbes
Level	Intermediate Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Exclusions
Description	The aim of this module is to provide students with the practical skills and techniques required for conducting marketing research for relevant decision making. The module therefore enables learners to appraise the kind of information required by the organization, how to obtain it, and specify how that information can be utilized optimally. Through this module, students understand the marketing research process.
Learning Outcomes	By the end of the module students should be able to: Demonstrate knowledge and understanding of the concepts and methods of marketing research. Identify and evaluate ways to conduct research to maximise objective and generate unbiased results. Evaluate the relevance of research information for marketing decision making. Compare and contrast approaches for analysing data, estimating demand and understand the marketing environment. Demonstrate analytical and problem solving competencies in market research.
Assessment	27758-01 : Marketing Research Final Exam : Exam (Centrally Timetabled) - Written Unseen (100%)
Assessment Methods & Exceptions	Individual examination (2 hours) (100%)
Other	None
Reading List