Course Details in 2025/26 Session

Module Title	Research Methods in International Business
School	Educational Enterprise
Department	Wiley
Module Code	07 28084
Module Lead	Dr. Nicholas Vasilakos
Level	Masters Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Exclusions
Description	This module exposes students to the range of research strategies available in social research as well as specific methodologies, tools and techniques that can be applied within these strategies. While the content of the module will be good preparation for further academic research work, the primary aim of the module is pragmatic and practical. As such therefore, the module will address the practicalities of: finding data sources, interviewing, survey methods, etc, and critically, will expose students to the relative costs and benefits of these approaches. The module will introduce students to a range of analytical techniques, and in particular, will explore the use of "big data". The module will also be critical preparation for the main dissertation module.
Learning Outcomes	By the end of the module students should be able to: Critically appraise the philosophical paradigms used in business and management research, and evaluate the relative merits and drawbacks of each. Design and implement a research strategy, and design and produce a project plan for a research project. Critically appraise the relative benefits and limitations of quantitative and qualitative data. Evaluate the benefits and limits of method triangulation. Critically appraise the role of theoretical concepts and analytical frameworks, and the methods of linking those frameworks to data. Evaluate the scope, content and thresholds of evidence and argument for a Masters level research report including appropriate consideration of terminology, argument development, and referencing.
Assessment	28084-02 : Group Graded Assignment : Coursework (20%) 28084-03 : Final Assignment - Research Proposal : Coursework (80%)
Assessment Methods & Exceptions	Group assignments (1500 words in total) – 20% Individual assignments (3000 words in total) - 80%
Other	None
Reading List