Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title Value Chains, Outsourcing and Procurement
SchoolBirmingham Business School
Department Management
Module Code 07 28304
Module Lead Chris Lonsdale
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description This module examines the strategic management of the value chain. This examination is in three parts. First, the concept of the value chain is explored, with a particular focus upon how different stages within value chains possess different levels of commercial attractiveness. Second, this analysis logically leads to the possibility of a firm re-positioning within a value chain – firms could forward or backward integrate and/or become involved in outsourcing. The module discusses this possibility. Finally, in relation to those upstream products and services that the firm sources from suppliers, the module examines how firms might develop procurement and supply management strategy. The main issues and practices covered by the module, therefore, include:
  • Value chain analysis
  • Value chain positioning, including outsourcing and the constraints on value chain movement
  • Procurement strategy
  • Negotiation practice and strategy
  • Supplier relationships and alliances
  • Contracts and contract management
Learning Outcomes By the end of the module students should be able to:
  • Critically evaluate the concept of the value chain and why firms seek to re-position;
  • Critically appraise the ease with which firms are able to re-position successfully within value chains, including via outsourcing;
  • Explain the principles that should underpin a firm’s procurement strategy and how those might be implemented within different business and national contexts;
  • Analyse the practices within a procurement strategy, including negotiation, supplier relationship management and contracting, using concepts drawn from managerial economics;
  • Demonstrate skills in verbal and written communication, team working, and critical analysis.
Assessment 28304-01 : Value Chains Group Assignment : Coursework (20%)
28304-02 : Value Chains Individual Assignment : Coursework (80%)
Assessment Methods & Exceptions Assessment: 1000 word group assessment (20%); 2000 word individual assessment (80%)
Reassessment: Individual assignment 2500 words
Other None
Reading List