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Module Title
Entrepreneurship: Business Start-Up
School
Birmingham Business School
Department
Management
Module Code
07 28309
Module Lead
Natalia Vershinina
Level
Masters Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
None
Exclusions
Description
The aim of this module is to provide a solid practical, conceptual and analytical understanding of entrepreneurial start-ups. Although no prior understanding is assumed, lectures and small group teaching activities mix key practical business start-up skills with a theoretical understanding of entrepreneurial start-ups. The module covers these key areas:
Risk and uncertainty in the entrepreneurial environment
Opportunity evaluation: The role of business planning
Assembling and configuring start up resources
Learning Outcomes
By the end of the module students should be able to:
Demonstrate comprehensive knowledge and understanding of the environment of the entrepreneur and the small business;
Understand the different theoretical approaches and models that underlie entrepreneurial processes and outcomes and be able to critically evaluate such theories;
Undertake a feasibility study, integrating a conceptual awareness of important business knowledge, skills and abilities in functional areas (e.g. marketing, operations, finance);
Demonstrate a critical awareness of the importance of opportunity recognition and evaluation processes involved in creating and developing business opportunities;
Demonstrate skills in verbal and written communication, team working, and critical analysis;
Use IT both to research and apply secondary sources of market research, and to undertake primary research.
Assessment
28309-01 : 2 Hour Examination : Exam (Centrally Timetabled) - Written Unseen (70%)
28309-02 : Group Assignment : Coursework (30%)
Assessment Methods & Exceptions
Assessments:
Group Assignment: Group crowdfunding campaign and feasibility study to include a 3 minute group video about the business and a group feasibility report of 2000 words. – 30%
Examination (2 Hours) – 70%
Reassessment: Examination (2 Hours) – 100%
These assessment methods will be contextualised to meet the individual needs of the module.
Other
None
Reading List
Storey and Greene (2010) Small Business and Entrepreneurship, Pearson: London.