Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM Marketing and Financial Management
SchoolBirmingham Business School
Department Marketing
Module Code 07 28805
Module Lead Dr Mike Kennard
Level Masters Level
Credits 20
Semester Semester 1
Restrictions None
Contact Hours Lecture-54 hours
Guided independent study-146 hours
Total: 200 hours
Description The Marketing and Financial Management module starts with an introduction to the nature of marketing and explains how the marketing function fits within the organisation. The module looks at how actors outside the core marketing function, such as engineering, engage in marketing activity. The module explores the broad scope of marketing activity and will help develop an understanding of the core concepts underpinning the field.

The module then moves on to cover the area of financial management, enabling managers to interpret and apply financial information in their decision making. This requirement does not mean that managers have to become accountants, but it does mean that managers have to understand the fundamental principles of financial management and accounting.

Managers cannot discuss the cost and finance implications of activity without an appreciation of the processes, information sources, and methods of presentation of financial information. This part of the module provides students with an appreciation of the perspective and tools available to accounting and finance professionals, and perhaps most importantly the limitations and caveats to the financial information that they can provide.
Learning Outcomes By the end of the module students should be able to:
  • Explain the contribution of marketing in the context of the global competition, instability and dynamism that characterise typical marketing environments.
  • Apply marketing analytical frameworks, tools, techniques and skills to analyse a broad range of contexts and scenarios.
  • Interpret and critically appraise the main financial statements: the profit and loss account, the balance sheet and a cash flow statement.
  • Explain the principles and methods of costing, and how cost information can be used to support decision making.
Assessment 28805-01 : Exam : Exam (Centrally Timetabled) - Written Unseen (50%)
28805-02 : Coursework : Coursework (50%)
Assessment Methods & Exceptions Assessments: 2,500 word individual marketing written assignment (50%) 2 hour financial management exam (50%)
Reassessment: As above
Other None
Reading List