This module applies microeconomic and macroeconomic principles to the real life business context in order for students to analyse current and topical economics issues with relevance for business.Topics typically covered include microeconomic issues such as demand and supply analysis; elasticity; cost analysis; and influence of market structure. Macroeconomic issues covered include economic growth; unemployment and inflation; monetary and fiscal policy.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate knowledge and understanding of the meaning of key microeconomic and macroeconomic concepts;
Apply diagrammatic analysis to demonstrate the broad principles involved in the microeconomic theory of markets and market failures and macroeconomic policy decisions;
Analyse real world cases and economic problems faced by individuals, business and governments using micro and macroeconomic principles and models;
Interpret and apply economic principles and models to understand and analyse the business and economic environment in which we live and work, and to appraise the impacts of economic decisions and events.