Course Details in

Module Title	LM Corporate Communication
School	Birmingham Business School
Department	Marketing
Module Code	07 28935
Module Lead	Dr C Sambrook
Level	Masters Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-20 hours Practical Classes and workshops-8 hours Guided independent study-72 hours Total: 100 hours
Exclusions
Description	This module explores the range of communication issues facing the corporate communication manager in modern UK organisations. Communication theory is explored within the context of integrating electronic and face to face communication as a foundation for comprehending key managerial challenges.Emphasis is placed upon the role of teams (real and virtual) within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media.
Learning Outcomes	By the end of the module students should be able to: Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams. Critically evaluate the role of team development and performance upon corporate reputation and identity. Understand and evaluate the processes involved in managing organisational communication with external audiences. Critically analyse organisational behaviour in relation to reputation management during crises. Critically evaluate organisational strategies for managing press and media relations.
Assessment	28935-01 : 2000 words individual assignment : Coursework (80%) 28935-02 : Group presentation : Group Assessment - Practical (20%)
Assessment Methods & Exceptions	Assessment: 2000 words individual assignment (80%) and Group presentation (20%) Reassessment: 2500 words individual assignment ? 100%
Other	Delivered on UoB Campus
Reading List