Programme And Module Handbook
Course Details in 2023/24 Session

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Module Title LM Corporate Communication
SchoolBirmingham Business School
Department Marketing
Module Code 07 28935
Module Lead Dr C Sambrook
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Contact Hours Lecture-20 hours
Practical Classes and workshops-8 hours
Guided independent study-72 hours
Total: 100 hours
Description This module explores the range of communication issues facing the corporate communication manager in modern UK organisations. Communication theory is explored within the context of integrating electronic and face to face communication as a foundation for comprehending key managerial challenges.Emphasis is placed upon the role of teams (real and virtual) within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams.
  • Critically evaluate the role of team development and performance upon corporate reputation and identity.
  • Understand and evaluate the processes involved in managing organisational communication with external audiences.
  • Critically analyse organisational behaviour in relation to reputation management during crises.
  • Critically evaluate organisational strategies for managing press and media relations.
Assessment 28935-01 : 2000 words individual assignment : Coursework (80%)
28935-02 : Group presentation : Group Assessment - Practical (20%)
Assessment Methods & Exceptions Assessment: 2000 words individual assignment (80%) and Group presentation (20%)
Reassessment: 2500 words individual assignment ? 100%
Other Delivered on UoB Campus
Reading List