Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM Corporate Communication
SchoolBirmingham Business School
Department Marketing
Module Code 07 28937
Module Lead Ms Jo Andrews
Level Masters Level
Credits 10
Semester Full Term
Restrictions None
Description This module explores the range of communication issues facing the corporate communication manager in modern UK organisations. Communication theory is explored within the context of integrating electronic and face to face communication using Neuro - Linguistic Programming ( NLP ) as a foundation for comprehending key managerial challenges. Emphasis is placed upon the role of teams ( real and virtual ) within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams.
  • Critically assess the value of NLP as a modern communication tool.
  • Critically evaluate the role of team development and performance upon corporate reputation and identity.
  • Understand and evaluate the processes involved in managing organisational communication with external audiences.
  • Critically analyse organisational behaviour in relation to reputation management during crises.
  • Critically evaluate organisational strategies for managing press and media relations.
Assessment Methods & Exceptions Assessments:

3000 word individual assignment (70%)
Group presentation (30%)


3000 word individual assignment – 100%
Other Delivered at SIM
Reading List