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Module Title
LM Directing Strategy
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 28939
Module Lead
Mr David Bassett
Level
Masters Level
Credits
10
Semester
Full Term
Pre-requisites
Co-requisites
Restrictions
None
Exclusions
Description
The purpose of this module is to build on the knowledge students gain from the foundation (compulsory) ‘Strategy’ module by refining the analytical techniques, introducing some advanced topics and considering how strategy is managed in practice. There is a focus throughout on strategic decision making.
The module is concerned with the formulation and evaluation of long-run strategies by business organisations in the context of their particular competitive environments and an ever-changing, uncertain general environment for business. It involves the application of appropriate analytical techniques to case studies.
Learning Outcomes
By the end of the module students should be able to:
To develop further students’ understanding of the analysis necessary to develop effective strategies for organisations.
To encourage students to utilise their knowledge of the competitive and general business environments and the range of human and organisation problems often involved in strategic decision making.
To increase students’ knowledge by examining a range of specialist areas in detail.
To examine critically how strategy is managed in practice.