Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM Directing Strategy
SchoolBirmingham Business School
Department Strategy and Int Business
Module Code 07 28939
Module Lead Mr David Bassett
Level Masters Level
Credits 10
Semester Full Term
Restrictions None
Description The purpose of this module is to build on the knowledge students gain from the foundation (compulsory) ‘Strategy’ module by refining the analytical techniques, introducing some advanced topics and considering how strategy is managed in practice. There is a focus throughout on strategic decision making.

The module is concerned with the formulation and evaluation of long-run strategies by business organisations in the context of their particular competitive environments and an ever-changing, uncertain general environment for business. It involves the application of appropriate analytical techniques to case studies.
Learning Outcomes By the end of the module students should be able to:
  • To develop further students’ understanding of the analysis necessary to develop effective strategies for organisations.
  • To encourage students to utilise their knowledge of the competitive and general business environments and the range of human and organisation problems often involved in strategic decision making.
  • To increase students’ knowledge by examining a range of specialist areas in detail.
  • To examine critically how strategy is managed in practice.
Assessment 28939-01 : Group Presentation : Presentation (30%)
28939-02 : Individual Assignment : Coursework (70%)
Assessment Methods & Exceptions Assessments:

2000 word individual assignment (70%)
Group presentation (30%)

Reassessment: 2500 word individual assignment – 100%
Other Delivered at SIM
Reading List