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Module Title LI Research Methods
SchoolBirmingham Business School
Department Marketing
Module Code 07 29328
Module Lead Dr Doga Istanbulluoglu
Level Intermediate Level
Credits 10
Semester Semester 2
Pre-requisites
Co-requisites LI Research Skills - (07 19318)
Restrictions None
Contact Hours Lecture-22 hours
Seminar-0 hours
Tutorial-0 hours
Project supervision-0 hours
Demonstration-0 hours
Practical Classes and workshops-4 hours
Supervised time in studio/workshop-0 hours
Fieldwork-0 hours
External Visits-0 hours
Work based learning-0 hours
Guided independent study-74 hours
Placement-0 hours
Year Abroad-0 hours
Exclusions
Description Building on the aims of Research Skills, this linked module provides business students with advanced training of the research process and the available methods of data collection and analysis. Students will grasp an in depth knowledge of research design, and have in-class sessions and workshops on more advanced analytical techniques for both quantitative and qualitative research, including introduction to software applications used in the analysis of both research approaches.
Learning Outcomes By the end of the module students should be able to:
  • Critically assess and apply advanced research designs within the process of research, making reasoned and justified decisions as to the choice of appropriate designs
  • Understand and apply statistical analysis techniques for quantitative data
  • Understand and apply data analysis techniques for qualitative data
  • Demonstrate the ability to plan and write a well-structured, reasoned and justified research report
Assessment
Assessment Methods & Exceptions Assessments (also applicable to assess 07-19318 as a co-requisite linked module as per university regulation 7.2.1):

Group research project (5,000 words) (50%)
Individual one hour in class test (50%)

Reassessment: Assignment:
Individual Essay (3,000 words; 100%).
Other
Reading List