Course Details in

Module Title	LI Internal and External Communications
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 29341
Module Lead	Mark Foster
Level	Intermediate Level
Credits	10
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-14 hours Practical Classes and workshops-8 hours Guided independent study-78 hours Total: 100 hours
Exclusions
Description	The module uses communication theory and contemporary case studies to examine how an organisation presents itself to an audience. This audience can be internal to the company, or external. Topics covered will include communication channel selection, persuasive campaigns, engaging an audience on the internet, communicating change to internal and external audiences, organisational use of social media for engagement. Also, the role and function of Human Resource Management and recruitment marketing is analysed. Podcast scripting and production is taught and experienced as a channel of engagement.
Learning Outcomes	By the end of the module students should be able to: Demonstrate a knowledge and a critical understanding of the role of internal and external communicators in engaging internal and external audiences. Identify and apply key communication theory theories and practices, and apply these to engagement collateral such as a podcast. Critically evaluate leadership and management communications and their influence on internal and external engagement and relations Analyse how organisations use internal communications as marketing for external use via recruitment Understand and critically evaluate how organisations communicate change to both internal and external stakeholders Critically evaluate models and practices and apply theory to analyse modern communication practices
Assessment	29341-01 : Podcast proposal, script and recording : Coursework (25%) 29341-02 : 2000 word Essay : Coursework (75%)
Assessment Methods & Exceptions	Assessments: Podcast proposal, script and recording 25% 2000 word Essay 75% Reassessment: Individual essay, 2,000 words (100%)
Other	None
Reading List