The module will revisit some of the basics of strategic management but will move quickly to focus thinking and learning on key strategic concepts, theories and issues around the specific themes/topics and cases in question. Using a combination of cases of (un)successful firms, some readings and, most importantly, lively discussion, this module will explore the ways in which long term advantage is built and continuously influenced by contextual issues at firm and industry levels. We will focus particularly on how the thinking, actions and capabilities of the strategist develops in this process; the mind-set needed to build and sustain competitive advantage over time, and on the strategic implications of understanding what defines firm's success.
Learning Outcomes
By the end of the module students should be able to:
Identify and critically evaluate the strengths and limitations of advanced strategy concepts such as hyper competition, stakeholder management and strategic management systems
Demonstrate comprehensive knowledge and understanding of how advanced strategy concepts drive organisational performance and competitiveness
Analyse and critique the advanced strategies of a range of organisations
Demonstrate skills in verbal and written communication, team working, and critical analysis
Assessment
29513-01 : 2500 word individual assignment : Coursework (80%)
29513-03 : Group Presentation : Presentation (10%)
29513-04 : Group Assignment 1,500 words : Coursework (10%)
Assessment Methods & Exceptions
Assessments:
Group Assignment (1500) words – (10%)
Individual assignment (2500 words) (80%)
Reassessment: 2500 word assignment (100%)
These assessment methods will be contextualised to meet the individual needs of the module.