The aim of this module is to provide a solid practical, conceptual and analytical understanding of entrepreneurial start-ups. Although no prior understanding is assumed, lectures and small group teaching activities mix key practical business start-up skills with a theoretical understanding of entrepreneurial start-ups. The module covers these key areas:
Risk and uncertainty in the entrepreneurial environment
Opportunity evaluation: The role of business planning
Assembling and configuring start up resources
Learning Outcomes
By the end of the module students should be able to:
Demonstrate comprehensive knowledge and understanding of the environment of the entrepreneur and the small business;
Understand the different theoretical approaches and models that underlie entrepreneurial processes and outcomes and be able to critically evaluate such theories;
Undertake a feasibility study, integrating a conceptual awareness of important business knowledge, skills and abilities in functional areas (e.g. marketing, operations)
Demonstrate a critical awareness of the importance of opportunity recognition and evaluation processes involved in creating and developing business opportunities
Demonstrate skills in verbal and written communication, team working, and critical analysis
Use IT both to research and apply secondary sources of market research, and to undertake primary research
Assessment
29517-01 : 2500 word individual assignment : Coursework (80%)
29517-02 : Group presentation : Presentation (20%)
Assessment Methods & Exceptions
Assessments:
Group presentation (20%)
Individual assignment - 2500 words (80%)
Reassessment: 2500 word assignment (100%)
These assessment methods will be contextualised to meet the individual needs of the module.