This module examines the strategic management of the value chain. This examination is in three parts. First, the concept of the value chain is explored, with a particular focus upon how different stages within value chains possess different levels of commercial attractiveness. Second, this analysis logically leads to the possibility of a firm re-positioning within a value chain – firms could forward or backward integrate and/or become involved in outsourcing. The module discusses this possibility. Finally, in relation to those upstream products and services that the firm sources from suppliers, the module examines how firms might develop procurement and supply management strategy. The main issues and practices covered by the module, therefore, include:
Value chain analysis
Value chain positioning, including outsourcing and the constraints on value chain movement
Procurement strategy
Negotiation practice and strategy
Supplier relationships and alliances
Contracts and contract management
Learning Outcomes
By the end of the module students should be able to:
Critically evaluate the concept of the value chain and why firms seek to re-position
Critically appraise the ease with which firms are able to re-position successfully within value chains, including via outsourcing
Explain the principles that should underpin a firm’s procurement strategy and how those might be implemented within different business and national contexts
Analyse the practices within a procurement strategy, including negotiation, supplier relationship management and contracting, using concepts drawn from managerial economics
Demonstrate skills in verbal and written communication, team working, and critical analysis
Assessment
29531-01 : 2500 word individual assignment : Coursework (80%)
29531-02 : 3000 word group assignment : Coursework (20%)
Assessment Methods & Exceptions
Assessments:
Group assignment (20%)
Individual assignment - 2500 words (80%)
Reassessment: 2500 word assignment (100%)
These assessment methods will be contextualised to meet the individual needs of the module.