International Marketing shows students how traditional marketing is altered in an international context. The module covers all the elements of internal and external marketing within an international environment.
Nowadays most companies have an interaction with other countries, through their customers, suppliers or competitors. This module takes the basic topics from a Principles of Marketing module and looks at how these, need to be adapted in the international context. Students then have the opportunity to apply these concepts in a simulated environment.
Learning Outcomes
By the end of the module students should be able to:
demonstrate a comprehensive knowledge and understanding of the fundamental differences between domestic and international marketing, and why companies often seem to disregard key marketing concepts in a global environment;
critically evaluate the application of these concepts and theories in the analysis of case examples;
identify and apply relevant concepts and theories to develop a marketing strategy for a company of choice.
Assessment
30447-01 : 2500 Word Assignment : Coursework (100%)