This linked module provides students with a fundamental understanding of research skills in the wider Business Management context. This fundamental understanding extends to research philosophy, research design, research approach, data collection, data preparation and data analysis, including the basic concepts for both qualitative and quantitative research projects. In addition, core skills in writing research reports will also be delivered from understanding literature reviews through to report completion.
Learning Outcomes
By the end of the module students should be able to:
demonstrate systematic knowledge and understanding of the various stages of the market research process and be capable of applying them to real-life cases;
critically appraise the value and use of secondary data from various sources, and be able to use it to construct a literature review;
use the literature gathered from various sources to identify future research problems;
compare and contrast research paradigms and select and justify appropriate methodology for a research project;
analyse both qualitative and quantitative data and provide insights from the analysis;
demonstrate an appreciation and understanding of the ethical issues that encompass the research process.
Assessment
Assessment Methods & Exceptions
Assessment:
Group research report : Group Assessment - Coursework (70%)
Class test : Class Test (30%)