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Module Title
LM International Marketing
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 30479
Module Lead
TBC
Level
Masters Level
Credits
10
Semester
Semester 1
Pre-requisites
Co-requisites
Restrictions
None
Exclusions
Description
This module will be concerned with the assessment of and
research into international markets and with the analysis of the methods that firms use to gain access to foreign markets. The globalisation of products and markets will also be analysed especially in connection with the practical problems of international communications and global promotions. The topics of Pricing, credit terms of doing business logistics and market channel decisions will be analysed alongside the practicalities of logistics and market channel decisions.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate a critical understanding and appreciation of the significance of key variables with a view to developing the ability to undertake environmental scanning of the foreign potential for the product or service in question
Demonstrate a cultural awareness of the need to modify a product or service and the way it is brought to market, including promotion
Show an understanding of the variables at play behind logistical and distribution decisions including grey markets and parallel trade
Demonstrate a critical appreciation of the variables that affect pricing in the foreign market
Understand how marketing is often key to the economic rationale for a joint venture or strategic alliance
Demonstrate an understanding of the market significance of branding and of a respected corporate name and logo
Demonstrate an understanding of the industrial property rights and intellectual property dimensions that threaten corporate success
Assessment
30479-01 : Exam : Exam (Centrally Timetabled) - Written Unseen (75%)
30479-02 : Group Assignment : Group Assessment - Coursework (25%)
Assessment Methods & Exceptions
Assessments: 2 hour closed book written exam (75%)
and a group presentation (25%)