Programme And Module Handbook
Course Details in 2020/21 Session

If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.

Module Title LM Responsible Marketing and Society
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 31604
Module Lead Dr Caroline Moraes
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description Responsible Marketing and Society is an elective module addressing broad issues of ethics, social responsibility and sustainability in marketing and consumption. The field of marketing ethics has received growing attention in recent years, given the rising concerns with marketing practices that are seen to hinder positive societal and sustainability outcomes. Therefore, this 10-credit module aims to expose learners to criticisms of, and ethical challenges in, marketing and consumption, and the potential approaches that can be deployed to respond to them reflectively and responsibly. In doing so, the module seeks to encourage future marketing practitioners to develop their own, well-informed understanding of, and position on, responsible marketing and consumption.

Topics covered in this module include criticisms and ethical challenges in marketing and consumption, ethical marketing and decision-making, social and sustainability marketing, ethical consumption and the ethics of consumption, consumer resistance and activism, as well as ethical philosophies and frameworks that facilitate the analysis of responsibility issues in marketing and consumption.

Learning and teaching in this module will seek to foster a collaborative, non-judgemental and culturally inclusive learning environment. The module involves a combination of lectures, case study exercises, videos, quizzes and group discussions. It is expected that students attend all lectures, actively contributing to in-class exercises and debates.
Learning Outcomes By the end of the module, students should be able to:
  • Demonstrate critical awareness of ethical, social and sustainability issues, ambiguities and challenges in marketing and consumption.
  • Critically appraise the complex and dynamic factors that impact upon the socially and environmentally (ir)responsible decisions made by marketers and consumers.
  • Critically discuss relevant concepts in the fields of ethical, sustainable and social marketing as well as consumption
  • Apply relevant theoretical frameworks to diagnose and solve responsibility issues in marketing and consumption.
  • Critically review arguments from a range of sources, analysing the works of researchers in the field to build their own arguments on responsible marketing and consumption.
Assessment 31604-01 : Individual Assignment : Coursework (100%)
Assessment Methods & Exceptions Assessment: Individual assignment (2,000 words), plus appendices evidencing participation in classroom-based exercises - 100%
Reassessment: 2,000 word assignment (100%).
Reading List