Course Details in 2022/23 Session

Module Title	LH Advanced Communications Practice (Placement)
School	Birmingham Business School
Department	Marketing
Module Code	07 31946
Module Lead	Jo Matthews and Mark Foster
Level	Honours Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Exclusions
Description	The BSc Business Management with Communications pathways each build both knowledge and skills to meet the contemporary needs of organisations. This module requires a pre -final year placement which is either Communications or Marketing Communications focused to further develop knowledge and skills, gained at intermediate level, in a workplace setting. The module is a final-year option, and the onus will be on students to find a placement, with the advice and assistance of the Business School and the University Careers Service where appropriate. This module allows students to apply theory to practice and develop the transferable skills underpinning the QAA skills benchmarks in a live working situation. This gives added value to students in terms of their employability. Hence, Advanced Communications Practice allows students to apply theory to praxis and gain an understanding of how theoretical models can be applied in the real world, whilst further developing the key communications skills that employers today are increasingly seeking. The taught and reflective part of the module, post-placement at the commencement of the final year, enables students to analyse in depth working communications-based practices and assimilate wider and more advanced associated theoretical frameworks.
Learning Outcomes	By the end of the module students should be able to: To critically evaluate the fundamental communication and reflective practice concepts and theories. Develop digital communication literacy skills and gain a deeper knowledge of areas of specialisation in preparation for a career in communications or related areas. Explore and evidence the challenges and opportunities that were met while on a communications placement. Demonstrate effective oral and/or written communications.
Assessment	31946-03 : Reflective Logbook : Coursework (50%) 31946-04 : Reflective Essay : Coursework (50%)
Assessment Methods & Exceptions	Assessment: a) 2,000 word work placement evidenced based portfolio (50%) b) 2,000 word reflective essay (50%) Reassessment: Students to re sit the failed component
Other
Reading List