Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LH Advanced Communications Practice (Placement)
SchoolBirmingham Business School
Department Marketing
Module Code 07 31946
Module Lead Hazel Westwood
Level Honours Level
Credits 20
Semester Semester 2
Restrictions None
Description The BSc Business Management with Communications pathways each build both knowledge and skills to meet the contemporary needs of organisations. This module requires a pre -final year placement which is either Communications or Marketing Communications focused to further develop knowledge and skills, gained at intermediate level, in a workplace setting. The module is a final-year option, and the onus will be on students to find a placement, with the advice and assistance of the Business School and the University Careers Service where appropriate. This module allows students to apply theory to practice and develop the transferable skills underpinning the QAA skills benchmarks in a live working situation. This gives added value to students in terms of their employability. Hence, Advanced Communications Practice allows students to apply theory to praxis and gain an understanding of how theoretical models can be applied in the real world, whilst further developing the key communications skills that employers today are increasingly seeking.
The taught and reflective part of the module, post-placement at the commencement of the final year, enables students to analyse in depth working communications-based practices and assimilate wider and more advanced associated theoretical frameworks.
Learning Outcomes By the end of the module, students, should be able to:
  • Demonstrate an expanded range of communications-based skills learned in a workplace setting.
  • Practically observe and critically assess internal and external communications rom the perspective of a communications related role in an organisation.
  • Analyse the socio-economic contexts within which organisations operate.
  • Demonstrate application of a range of communications-based theories in relation to: organisations’ communications practices for example production techniques for communications collateral, or practices and policies relating to social media-based intranet platforms for internal communications.
  • Critically reflect on their own knowledge, skills and interactions in the workplace.
  • Understand the benefits of reflective learning in future career development.
Assessment Methods & Exceptions Assessment: Individual assignment comprising:
4,000 word reflective essay (75%)
1,000 word equivalent portfolio representing work-based placement/internship (25%)
Reading List