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Module Title
LH Advanced Communications Practice (Placement)
School
Birmingham Business School
Department
Marketing
Module Code
07 31946
Module Lead
Jo Matthews and Mark Foster
Level
Honours Level
Credits
20
Semester
Semester 1
Pre-requisites
Co-requisites
Restrictions
None
Exclusions
Description
The BSc Business Management with Communications pathways each build both knowledge and skills to meet the contemporary needs of organisations. This module requires a pre -final year placement which is either Communications or Marketing Communications focused to further develop knowledge and skills, gained at intermediate level, in a workplace setting. The module is a final-year option, and the onus will be on students to find a placement, with the advice and assistance of the Business School and the University Careers Service where appropriate. This module allows students to apply theory to practice and develop the transferable skills underpinning the QAA skills benchmarks in a live working situation. This gives added value to students in terms of their employability. Hence, Advanced Communications Practice allows students to apply theory to praxis and gain an understanding of how theoretical models can be applied in the real world, whilst further developing the key communications skills that employers today are increasingly seeking. The taught and reflective part of the module, post-placement at the commencement of the final year, enables students to analyse in depth working communications-based practices and assimilate wider and more advanced associated theoretical frameworks.
Learning Outcomes
By the end of the module students should be able to:
To critically evaluate the fundamental communication and reflective practice concepts and theories.
Develop digital communication literacy skills and gain a deeper knowledge of areas of specialisation in preparation for a career in communications or related areas.
Explore and evidence the challenges and opportunities that were met while on a communications placement.
Demonstrate effective oral and/or written communications.
