Programme And Module Handbook
Course Details in 2023/24 Session

If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.

Module Title LI Year in Industry
SchoolBirmingham Business School
Department Marketing
Module Code 07 33114
Module Lead TBC – Dubai flying faculty, c/o Sarah Montano
Level Intermediate Level
Credits 120
Restrictions None
Contact Hours Guided independent study-150 hours
Placement-1050 hours
Total: 1200 hours
Description This module comprises of the two placements for the BSc Business Management with Marketing Year in Industry.
Students take two separate placements and will be assessed at the end of each placement. This module allows students to put into practice their theoretical knowledge gained during their academic study.
To meet local educational requirements students will take:
• Placement 1 during the summer vacation at the end of year 1 (minimum 3 months)
• Placement 2 during the summer at the end of year 2 (minimum 3 months)
We are also able to offer students the opportunity to take their second placement in the UK. The University of Birmingham has initial approval from the Home Office to allow students to take placement 2 in the UK provided they study their year two at the home campus.
Learning Outcomes By the end of the module students should be able to:
  • Display knowledge of and experience in the application of disciplines appropriate to Marketing in context
  • Apply theoretical models to current organisational strategies and problems
  • Develop the transferable skills that employers today, and indeed students, are increasingly seeking.
  • Display a suitable depth of understanding of macro-environmental issues impacting the organisation.
  • Be able to articulate reflections on their work placement experience and demonstrate future learning from such experiences
Assessment Methods & Exceptions Assessment:
Placement 1 assignment of 2000 words (30%);
Placement 2 assignment of 4,000 words (70%)

1 x 3000 word assignment (100%)
Reading List