Course Details in 2023/24 Session

Module Title	LI Year in Industry
School	Birmingham Business School
Department	Marketing
Module Code	07 33114
Module Lead	TBC – Dubai flying faculty, c/o Sarah Montano
Level	Intermediate Level
Credits	120
Semester
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Guided independent study-150 hours Placement-1050 hours Total: 1200 hours
Exclusions
Description	This module comprises of the two placements for the BSc Business Management with Marketing Year in Industry. Students take two separate placements and will be assessed at the end of each placement. This module allows students to put into practice their theoretical knowledge gained during their academic study. To meet local educational requirements students will take: • Placement 1 during the summer vacation at the end of year 1 (minimum 3 months) • Placement 2 during the summer at the end of year 2 (minimum 3 months) We are also able to offer students the opportunity to take their second placement in the UK. The University of Birmingham has initial approval from the Home Office to allow students to take placement 2 in the UK provided they study their year two at the home campus.
Learning Outcomes	By the end of the module students should be able to: Display knowledge of and experience in the application of disciplines appropriate to Marketing in context Apply theoretical models to current organisational strategies and problems Develop the transferable skills that employers today, and indeed students, are increasingly seeking. Display a suitable depth of understanding of macro-environmental issues impacting the organisation. Be able to articulate reflections on their work placement experience and demonstrate future learning from such experiences
Assessment
Assessment Methods & Exceptions	Assessment: Placement 1 assignment of 2000 words (30%); Placement 2 assignment of 4,000 words (70%) Reassessment: 1 x 3000 word assignment (100%)
Other
Reading List