Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LC Introduction to Management and Marketing
SchoolBirmingham Business School
Department Management
Module Code 07 33805
Module Lead Margarita Nyfoudi
Level Certificate Level
Credits 20
Semester Semester 1
Restrictions None
Contact Hours Lecture-40 hours
Seminar-8 hours
Guided independent study-152 hours
Total: 200 hours
Description The aim of the module is to acquaint students with the theory and practice of managing organisations, and the fundamental principles of marketing illustrating why marketing is not just an isolated organisational function.

Part one of the module will include the purpose of organisations in society, `optimisation’ in business organisations, the role of groups in business organisations, application of key optimisation theory concepts to organisational problems, and case studies on ways of improving organisational performance.

Part two of the module will explore how organisations can manage profitable customer relationships. As consumers we engage with marketing on a daily basis whether it is trying to decide on Starbucks or Costa for a coffee or deciding to buy a car. We look at the key principles of marketing to establish marketing’s key components.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate knowledge and understanding of the purpose of organisations in society;
  • Apply optimisation theory concepts to organizational problems;
  • Evaluate the performance benefits and costs associated with different organisational structures;
  • Demonstrate knowledge and understanding of the fundamental principles of marketing;
  • Apply marketing techniques to identify and interpret trends in the marketplace, and show understanding of their drivers;
  • Explain the customer decision making process and evaluate how the digital age is affecting the customer and the organization.
Assessment 33805-01 : Individual Reflective Essay : Coursework (50%)
33805-02 : Marketing Report : Coursework (50%)
Assessment Methods & Exceptions Assessment
Individual Reflective Essay based on formative groupwork: 2,000 words (50%) (Management-focused)
Individual Written Report: 2, 000 word report based (50%) (Marketing-focused)

Students can resit the failed element
Reading List