The aim of the module is to acquaint students with the theory and practice of managing organisations, and the fundamental principles of marketing illustrating why marketing is not just an isolated organisational function.
Part one of the module will include the purpose of organisations in society, `optimisation’ in business organisations, the role of groups in business organisations, application of key optimisation theory concepts to organisational problems, and case studies on ways of improving organisational performance.
Part two of the module will explore how organisations can manage profitable customer relationships. As consumers we engage with marketing on a daily basis whether it is trying to decide on Starbucks or Costa for a coffee or deciding to buy a car. We look at the key principles of marketing to establish marketing’s key components.
Learning Outcomes
By the end of the module students should be able to:
Analyse organisational problems using relevant management theory.
Demonstrate critical organisational analysis skills in written communication.
Demonstrate knowledge and understanding of the fundamental principles of marketing.
Apply marketing techniques to identify and interpret trends in the marketplace and show understanding of their drivers and effects on the customer decision-making process.
