Programme And Module Handbook
Course Details in 2023/24 Session

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Module Title LH Strategic and Innovation Management
SchoolBirmingham Business School
Department Strategy and Int Business
Module Code 07 33808
Module Lead Paulina Ramirez
Level Honours Level
Credits 20
Semester Semester 1
Restrictions None
Contact Hours Lecture-40 hours
Seminar-8 hours
Guided independent study-152 hours
Total: 200 hours
Description This module seeks to provide an understanding of various approaches to strategic management analysis and the strategic management of innovation.

The first part of the module aims to develop skills in gathering and analysing disparate data, evaluating corporate strategies and convincing others of the value of a proposed strategy. This part of the module focuses on both the manufacturing and service sectors and covers the analysis and formulation of long run strategies of business organisations; evaluation of the resulting corporate strategies; methods of convincing others of the value of the proposed strategies; and the perspectives of higher levels of management (as opposed to the management of particular business functions).

The second part of the module considers the role of innovation. In this context innovation can be considered as the process that generates value from the creation, development and implementation of new ideas, technologies, products, and services. The part of the module focuses on how new opportunities are created and transformed into commercial reality, integrating theoretical approaches with practitioner examples. The ideas and frameworks introduced in the module are developed through recent case studies of innovation with UK firms and overseas organisations of international significance.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate knowledge and understanding of strategic management concepts and principles and their application across a range of companies and sectors;
  • Identify strategic issues in complex organisations and design and evaluate appropriate solutions to address them;
  • Understand and critically evaluate the sources of competitive advantage or disadvantage for particular businesses and propose initiatives to strengthen or develop a firm’s competitive advantage.
  • Systematically explain key theoretical ideas about innovation and how innovation generates value, competitiveness, wealth, and wider social benefits;
  • Critically evaluate academic research and theories on innovation with management practice;
  • Critically assess and evaluate the effectiveness of innovation strategies for a variety of organisations;
Assessment 33808-01 : Coursework : Coursework (30%)
33808-02 : Individual Course : Coursework (70%)
Assessment Methods & Exceptions Assessment

Individual reflective essay (1,500 words) 30%
Individual coursework based on case study (3,000 words) (70%)


Repeat above as required
Reading List