Course Details in 2024/25 Session

Module Title	LH Strategic and Innovation Management
School	Birmingham Business School
Department	Strategy and Int Business
Module Code	07 33808
Module Lead	Joachim Timlon
Level	Honours Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-40 hours Seminar-8 hours Guided independent study-152 hours Total: 200 hours
Exclusions
Description	This module seeks to provide an understanding of various approaches to strategic management analysis and the strategic management of innovation. The first part of the module aims to develop skills in gathering and analysing disparate data, evaluating corporate strategies and convincing others of the value of a proposed strategy. This part of the module focuses on both the manufacturing and service sectors and covers the analysis and formulation of long run strategies of business organisations; evaluation of the resulting corporate strategies; methods of convincing others of the value of the proposed strategies; and the perspectives of higher levels of management (as opposed to the management of particular business functions). The second part of the module considers the role of innovation. In this context innovation can be considered as the process that generates value from the creation, development and implementation of new ideas, technologies, products, and services. The part of the module focuses on how new opportunities are created and transformed into commercial reality, integrating theoretical approaches with practitioner examples. The ideas and frameworks introduced in the module are developed through recent case studies of innovation with UK firms and overseas organisations of international significance.
Learning Outcomes	By the end of the module students should be able to: Demonstrate knowledge and understanding of strategic management concepts and principles and their application across a range of companies and sectors; Identify strategic issues in complex organisations and design and evaluate appropriate solutions to address them; Understand and critically evaluate the sources of competitive advantage or disadvantage for particular businesses and propose initiatives to strengthen or develop a firm’s competitive advantage. Systematically explain key theoretical ideas about innovation and how innovation generates value, competitiveness, wealth, and wider social benefits; Critically evaluate academic research and theories on innovation with management practice; Critically assess and evaluate the effectiveness of innovation strategies for a variety of organisations;
Assessment	33808-01 : Reflective Essay : Coursework (30%) 33808-02 : Coursework : Coursework (70%)
Assessment Methods & Exceptions	Assessment Individual reflective essay (1,500 words) 30% Individual coursework based on case study (3,000 words) (70%) Reassessment: Repeat above as required
Other
Reading List