This module seeks to provide an understanding of various approaches to the strategic management of innovation and strategic management analysis.
The first part of the module considers the role of innovation. In this context innovation can be considered as the process that generates value from the creation, development and implementation of new ideas, technologies, products, and services. This part of the module focuses on how new opportunities are created and transformed into commercial reality, integrating theoretical approaches with practitioner examples. The ideas and frameworks introduced in the module are developed through recent case studies of innovation with UK firms and overseas organisations of international significance.
The second part of the module aims to develop skills in gathering and analysing disparate data, evaluating corporate and business strategies and convincing others of the value of a proposed strategy. This part of the module focuses on both the manufacturing and service sectors and covers the analysis and formulation of long run strategies of business organisations; evaluation of the resulting corporate strategies; methods of convincing others of the value of the proposed strategies; and the perspectives of higher levels of management and executives (as opposed to the management of particular business functions).
Learning Outcomes
By the end of the module students should be able to:
Systematically explain how to build green businesses to grow at scale at the same time as decarbonize and accelerate towards Net Zero
Understand key theoretical concepts about strategy and innovation and how to formulate responsible strategies
Explain creative and innovative performance on individual as well as organization level in small as well as large organizations
Demonstrate knowledge and understanding of strategic management concepts and principles and their application across a range of companies and sectors;
Identify risks and ethical considerations from using artificial intelligence (AI) as a foundation for strategy and principles for mitigating them
