Programme And Module Handbook
Course Details in 2021/22 Session

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Module Title LM Developing Strategy
SchoolBirmingham Business School
Department Strategy and Int Business
Module Code 07 34577
Module Lead Nick Potter
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Contact Hours Lecture-30 hours
Guided independent study-70 hours
Total: 100 hours
Description This course follows directly on from Strategic Analysis of Business and will utilise and build onto the knowledge and experience gained during the autumn term. There will be less explicit emphasis on analysis and more focus on selecting options as gateways to the future, the role of the board and middle managers and management innovation in organisations.

It will be delivered in modular form over one week and involves lectures, class discussions and case presentations. Teams will also take part in a live case and provide recommendations on future strategy to the company directors.
Learning Outcomes By the end of the module students should be able to:
  • Select an appropriate structure to support the formulation and implementation of a holistic strategic approach.
  • Undertake more in depth and lateral analysis of strategic information.
  • Select appropriate performance indicators to track progress against key objectives.
  • Explain the role of middle managers and the board of directors.
  • Define the concept of management innovation and strategic ambidexterity.
  • Critically assess the role and valuation of intangible assets, including a sustainable business model which shares value with society.
  • Formulate strategies in a global context.
Assessment 34577-01 : Group Assignment : Group Assessment - Coursework (30%)
34577-02 : Individual Assignment : Coursework (70%)
Assessment Methods & Exceptions Assessment: Group Assignment (30%);
2000 Words Individual Written Assignment (70%).
Reassessment: 2000 Word Individual Assignment (100%).
Reading List