Course Details in 2022/23 Session

Module Title	LH Business Strategy and Entrepreneurship
School	Birmingham Business School
Department	Management
Module Code	07 35228
Module Lead	Inci Toral
Level	Honours Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-20 hours Practical Classes and workshops-10 hours Guided independent study-70 hours Total: 100 hours
Exclusions
Description	Strategy forms the basis of competitive advantage. Strategy development happens at the organizational-level which include a range of activities that firms engage in. These activities include market and industry analysis, product/service design and development, feasibility of business ideas, financial resources, operations and technology management, customer development, and institutional norms and culture, shared value system, and vision. Thus, the course aims to instruct in the basic techniques of Strategic Analysis. Compared to established firms, entrepreneurial firms face more challenges through the uncertainties surrounding the market place. As they enter or create new markets with limited resources they struggle at the initial stages. Entrepreneurs create new markets and enable the making of new strategies, which establish infrastructures for economic change. Finally, they engage in learning/adaptation strategies to deal with ambiguity so they can move quickly past less attractive opportunities and then select and exploit more valuable ones. This course focuses on consistent and structured analysis of opportunities than on some of the more complex issues arising from entrepreneurial activities. When basic techniques have been mastered and understood, you students will be ready for the more in-depth analyses, which are examined in the second year of the programme. Entrepreneurship is not exclusive to small start-ups but can happen both in large and existing organisations, as well as small which are economically important as a source of employment and growth, but many entrepreneurial activities fail relatively quickly. In this module, entrepreneurial characteristics and behaviour are examined through the problems of ownership,looking into a business plan and managing subsequent growth. Learning by doing is essential to this course and the central theme is to apply components of the analytical framework raised in lectures to the conception and planning of a new business as the group assignment.
Learning Outcomes	By the end of the module students should be able to: Understand the nature, scope and role of strategy and entrepreneurship in firms and how this relates to wider subject of management; Display an understanding of the pervasiveness and changing business environment, as well as its impact upon the upstream strategic decision-making practice of firms through the use of strategic analysis tools; Integrate the analytical with the creative aspects of entrepreneurship to produce informed arguments about the strategic issues which firms face in institutional and global markets; Critically evaluate entrepreneurial opportunities using a range of strategic tools and theoretical perspectives; Analyse the causes for premature and mature failures in entrepreneurial firms Put forward arguments and counterarguments about strategic issues. Use analytical and creative judgment to develop new business ideas in a team using persuasion techniques through critical thinking.
Assessment	35228-01 : Group Assignment : Group Assessment - Coursework (30%) 35228-02 : Individual Assignment : Coursework (70%)
Assessment Methods & Exceptions	Assessment: 1500 word group work essay (30%) and Individual essay 1500 words (70%) Reassessment: Individual essay 1500 words (100%)
Other
Reading List