Course Details in 2022/23 Session

Module Title	LM Digital Marketing Live Project
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 37288
Module Lead	Joanne Matthews
Level	Masters Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites	LM Foundations of Digital Marketing - (07 37291)
Restrictions	None
Contact Hours	Lecture-30 hours Seminar-5 hours Practical Classes and workshops-5 hours Guided independent study-160 hours Total: 200 hours
Exclusions
Description	The Digital Marketing Live Project module allows for students to build upon their theoretical knowledge and practical skills gained in Foundations of Digital Marketing module. In this module through lectures, seminars and workshops students will learn about the more recent digital marketing trends which include social media management, digital marketing metrics, analytics and reporting. Students’ practical skills will be developed through the planning and writing of online content. Learning from Foundations of Digital Marketing will be expanded upon to allow students to gain practical skills in the development of writing a digital marketing strategy and objectives before creating a digital marketing plan. This module will focus more upon on equipping students with employability skills, and will be achieved through the assessment being a live project that will be supported by a local digital marketing agency.
Learning Outcomes	By the end of the module students should be able to: Analyse digital marketing principles and techniques. Critically discuss digital marketing principles and techniques. Differentiate alternative marketing strategies based upon theoretical concepts. Explore the challenges and opportunities for an organisation’s digital marketing strategy. Develop digital literacy skills.
Assessment	37288-01 : Live Project : Coursework (100%)
Assessment Methods & Exceptions	Assessment: Individual 5,000 word live project (100%) Reassessment: Re submission of 5,000 word live project (100%)
Other
Reading List