Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LM Dissertation
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 37289
Module Lead Inci Toral
Level Masters Level
Credits 40
Co-requisites LM Research and Analysis in Marketing - (07 37284)
Restrictions None
Contact Hours Project supervision-5 hours
Guided independent study-195 hours
Total: 200 hours
Description This module gives students the opportunity to apply elements of the marketing and marketing management concepts through a specific topic to display their disciplinary competence and grasp of all the marketing, management and social issues surrounding that topic.

Students are expected to demonstrate that they can: identify research issue(s) or problem(s), evaluate and apply appropriate research methods and analytical techniques, interpret the results; and produce a written academic report. The main dissertation work will typically be undertaken in the summer term, during which students are expected to work independently under the guidance of their dissertation supervisor. Successful completion of the dissertation requires application of knowledge and skills gained throughout the MSc programme.

The Research and Analysis in Marketing and the dissertation modules involve student research and, together, make up 60 credits of independent learning based on student research within the MSc programme.
Learning Outcomes By the end of the module students should be able to:
  • Undertake a substantial piece of independent research.
  • Demonstrate critical and analytical thinking – challenging the literature, defending methodology, analysing data, collating evidence, relating theory to practice and considering the implications of their work.
  • Plan and organise a major project.
  • Present their work in an academic research report.
Assessment Methods & Exceptions Assessment:

A written dissertation (12000 words – 100%)


Reassessment of the dissertation project (12000 words – 100%)
Reading List