This module gives students the opportunity to apply elements of the marketing and marketing management concepts through a specific topic to display their disciplinary competence and grasp of all the marketing, management and social issues surrounding that topic.
Students are expected to demonstrate that they can: identify research issue(s) or problem(s), evaluate and apply appropriate research methods and analytical techniques, interpret the results; and produce a written academic report. The main dissertation work will typically be undertaken in the summer term, during which students are expected to work independently under the guidance of their dissertation supervisor. Successful completion of the dissertation requires application of knowledge and skills gained throughout the MSc programme.
The Research and Analysis in Marketing and the dissertation modules involve student research and, together, make up 60 credits of independent learning based on student research within the MSc programme.
Learning Outcomes
By the end of the module students should be able to:
Undertake a substantial piece of independent research.
Demonstrate critical and analytical thinking – challenging the literature, defending methodology, analysing data, collating evidence, relating theory to practice and considering the implications of their work.
Plan and organise a major project.
Present their work in an academic research report.
Assessment
Assessment Methods & Exceptions
Assessment:
A written dissertation (12000 words – 100%)
Reassessment:
Reassessment of the dissertation project (12000 words – 100%)
