Programme And Module Handbook
 
Course Details in 2022/23 Session


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Module Title LM Consultancy Skills and Practice
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 37302
Module Lead Peter Hyde
Level Masters Level
Credits 20
Semester Semester 2
Pre-requisites
Co-requisites
Restrictions None
Contact Hours Tutorial-5 hours
Project supervision-10 hours
Practical Classes and workshops-25 hours
Guided independent study-160 hours
Total: 200 hours
Exclusions
Description This module is both practical and innovative. It is designed to develop new subject-specific and transferable skills for students. The module is organised around a group-based consultancy assignment with a real client on a marketing planning or marketing communications issue. The module requires students to: (a) deconstruct and negotiate a new consultancy project task; (b) apply a range of frameworks to structure their analytical thinking; (c) apply marketing techniques to complete the required research, and; (d) demonstrate effective presentation skills in communicating the final results to their client. The principles of effective consultancy and project management are introduced, alongside the barriers to successful intervention, which helps students to understand how consultants manage risk. Clients will range from SMEs (social or commercial) to corporates, and/or public bodies. Throughout the module, students develop skills for: (a) effective engagement and intervention; (b) understanding their strengths and weaknesses in relation to team-work and leadership; (c) improving their personal project management capabilities.
Learning Outcomes By the end of the module students should be able to:
  • Conduct research into strategic marketing issues (including deciding on appropriate data collection methods, analysis and interpretation).
  • Adapt and innovate to solve problems, manage unpredictable situations, make sound judgements in the absence of complete data and plan, manage and complete a consulting project to a brief, budget and timescale.
  • Demonstrate effective relationship skills and professionalism (including negotiation, facilitation, communication and relationship-building skills).
  • Work effectively as part of a multi-cultural group, and use self-direction, initiative and planning in the context of independent learning and the management of assignments.
  • Effectively present information orally and in writing, and an ability to formulate and deliver logical, critical and precise arguments.
Assessment
Assessment Methods & Exceptions Assessment:

(3500 word equivalent) group project (includes a 500 word reflection at the end on effectiveness of group processes and relationships), and a presentation with integrated peer and client review (70%);

(1500 word) individual critically reflective essay (30%).

Reassessment:

(3500 word equivalent) group project (includes a 500 word reflection at the end on effectiveness of group processes and relationships), and a presentation with integrated peer and client review (70%);

(1500 word) individual critically reflective essay (30%).
Other
Reading List